Nobody thought the Smart Car had real car credibility. We proved them wrong.

'Wrecking Ball', 'London to Edinburgh' and 'Washing Machine' broke online in the UK then moved briefly to TV – briefly because the client pulled the ad. – not because they’d got bored with it, but because they couldn’t keep up with the sudden demand.

A year later, our strategy and a new 360 Europe-wide campaign rolled out.