Heineken were the official sponsor for this global sporting event. Disruptive, iconic bold images that seamlessly reflected the relationship between this iconic beer and the game resulted in the belief that it was Guinness that was the official sponsor.

The perfect match between Guinness and rugby meant sales went through the roof.

Guinness and Christmas. Another bold iconic campaign that stopped men from thinking it was ok to share a bottle of Advocaat with friends at this communal time of year.